Prepared for Korey Gibson · 16 August 2026 · Private
Everything I understand about your business, in one place. Tell me where I have it wrong.
Kia ora Korey,
You have built six things while running them. That is the hard part, and it is already done.
This is not a list of everything wrong with your websites. It is what I found, one decision I think you should make, and the order I would do the work in. I have kept it to what I can actually back up.
Anything I have got wrong, or anything I am missing, write it straight on the page. It comes through to me and it saves as you type, so you can stop halfway and nothing is lost.
Richard
Before you read it
I would rather build your plan around what is actually happening than hand you something tidy that does not fit. So this page takes notes.
Your notes save as you type and come through to me even if you do not finish, so there is no way to lose your work. You can close this and come back to it.
What you are running today
Six businesses, nine web properties, three different platforms and at least two different suppliers. Not one of them talks to another, so every time something needs to happen, it needs you to make it happen.
The worst version of this ends with twenty tools and twenty subscriptions, when one person could run the lot on one system.
You are the integration. That is unpaid work, and it does not scale.
One system, one person running it. Websites, marketing, bookings, students and automation, all connected and all owned by you.
You email me and it is done. You never open a CMS again.
I measured all five sites on a phone, the way your customers actually see them. The numbers matter, but they are the evidence, not the point. The point is that none of these sites look like what you have actually built.
The same picture, with me in it
Same six businesses. The difference is that they all sit on one system, and there is one person responsible for it instead of four suppliers and you.
The one decision
You raised this yourself, three separate times, under three different businesses. It is the only thing you actually asked to have decided, and it holds up three of your six.
Make Amohia Group the holding story and the trust layer. It is the thing that says these six are one whānau operation with one standard behind them.
But the brands keep their own front doors. A corporate booking Strictly Sales, a parent trusting you with their kid's league career, and a couple booking a wedding at Kaikōura are three completely different people. Funnel them through one website and you weaken all three.
What gets unified is the machine underneath: one system, one login, one standard, one bill, one person accountable. Not the branding on top.
Whai, Peak Nation and Kiwa. You said it yourself on all three.
Fit Futures automation, Rapua security, and the Wākāinga conversation.
Your six, one by one
A brochure sitting between two tools it does not control. Thinkific holds the workshops, Calendly holds the bookings and, your words, gets zero bookings a year.
No prices anywhere. Nothing captures an email. Four programmes, corporate speaking and schools, all pointed at the same single contact form.
Redesign it, built around a path per buyer: individuals, teams, corporates and schools for Tū Toa, which you mentioned in passing and have nothing built for.
Prices or price bands visible. Email capture that actually nurtures. Calendly either earns its place or goes.
Every visitor gets a full-page browser security warning before they see your site. "Your connection is not private." The certificate belongs to GoDaddy's shared server, not to your domain.
Your entire channel is word of mouth. So every referral you personally earn lands on a warning screen, on the brand where a parent is deciding whether to trust you with their kid's league career.
I am not patching GoDaddy's certificate. We move the domain onto our stack, behind Cloudflare, where the certificate is ours and the problem cannot come back.
My recommendation is to transfer peaknation.co.nz rather than start a new domain. Years of word of mouth point at that name. Then a full rebuild, telling the story you already wrote for me.
That is the brief. I would not change a word of it.
Two full-time tutors marking by hand. You put the split at 80/20: 80% clear right and wrong, 20% needing real judgement.
Plus bad debtors chased manually, social content done manually, DMs answered manually.
All four automations built on Cloud Assess, so they transfer with the sale instead of breaking on handover. The 80% auto-marked with a tutor approving, never replaced.
Fresh business accounts, nothing under your personal logins, so the whole lot moves in one clean transfer.
A buyer values the profit, not the payroll. Recurring cost you take out before it changes hands is worth a multiple of itself in the price. Two tutors' worth of marking absorbed by the system is exactly the sort of thing that shows up in the number.
You have viewer access waiting for me on Cloud Assess. I look before I quote, because there is a real chance Cloud Assess already ships the AI marking module on your plan. If it does, the honest answer is "you are already paying for this, let me configure it."
And REPs recognised rather than NZQA registered means the compliance blocker I was worried about is not there.
95% Airbnb, 5% website. That is your number, not mine.
Your own site cannot take a booking or a payment. Every BOOK NOW hands the visitor to Airbnb. No rates published. Weddings, hunting trips and ocean expeditions are all "enquire", priced case by case, running out of an email inbox.
Te Matairangi still says COMING IN 2025 on a page loaded this month.
Redesign it to look like what it actually is: off-grid cabins at a surf break with 4.95 stars from 39 reviews and 3,000 native trees planted. Right now it does not.
Then direct booking with real prices, and the high-margin half made sellable: weddings, events, hunting, ocean expeditions, diving, ski access. Airbnb cannot sell any of that. Your website should.
Airbnb stays. It is good at what it is good at. It just stops being the only way anyone can give you money.
You have built this and you will not turn it on. That is the whole situation, and the reason you gave is the important part.
You are not protecting a product from being copied. Whakapapa leaving the whānau without the right to pass it on is a different thing entirely, and it has real consequences: whakapapa is what people use to register with an iwi or hapū, to claim a place, to establish entitlement. So I am going to be straight with you about what is possible and what is not.
| What you asked for | Straight answer |
|---|---|
| Password-only whānau access | Yes, and better. One account per person, not one shared password. A shared password means one leak exposes everyone and you can never tell who. |
| No downloading of whakapapa or stories | Largely yes. Nothing served as a file, no direct links, images only load for someone logged in, so a copied link is dead in anyone else's hands. |
| Times out after 3 minutes idle | Yes. Straightforward. |
| Cannot screenshot on phone or computer | No. No website on earth can stop a phone taking a screenshot. Anyone who tells you otherwise is selling you something. |
I cannot stop a screenshot. I would rather lose the job than promise you that and be wrong about your whakapapa.
Every view is watermarked with the name, email and time of whoever is looking at it, burned into the page. Plus a log of who opened what, and when.
A screenshot does not stop existing. It stops being anonymous. If a page turns up where it should not, it says on its face who took it.
That is also closer to how it should work anyway. It makes whānau accountable to whānau rather than pretending a lock can do it for them.
I do not know enough about this one to have a plan for it, and I am not going to pretend otherwise. Here is everything I actually know: it is sales-performance software for fitness businesses, founded 2016, currently trading with one client, a Christchurch gym. You own 33.33% and two silent partners hold the rest. The only public link to it, from your own parent site, is dead and has been for a while.
You said "let's chat, this is a big one", and that you want it fully auto operated for fitness businesses. That is a software product, not a website job, and it is potentially the biggest thing in this whole portfolio. Which is exactly why I would rather ask than guess.
So instead of a plan, here are the boxes. Fill in whichever ones you can be bothered with. Every one you answer saves us both half an hour on the call.
Security
You told me your current supplier was "too casual" about the security on the one thing in your portfolio that actually matters. That is not a small comment and it is the reason your whakapapa platform is still switched off.
Peak Nation throws a browser security warning at every single visitor.
Rapua sits unpublished because you do not trust the platform it would sit on.
Your sites sit directly exposed, with no layer in front of them.
Every site we run sits behind Cloudflare, who handle roughly a fifth of all web traffic on earth and are the top tier of what exists.
Nobody can reach the server underneath. Attacks and bad bots are stopped before they arrive. Certificates are ours and renew themselves, so the Peak Nation problem cannot happen again.
This is not an upgrade you pay extra for. It is how we build, on every site, including the cheapest one we do.
The order I would do it in
Nothing here disrupts what is running. You would not be doing the work.
Domain moved, our stack, behind Cloudflare. Your referrals stop hitting a security wall.
Viewer access you have already offered. I find out whether you are already paying for the AI marking before anyone quotes you to build it.
Sites move onto one system. Nothing goes down. You stop opening a CMS.
Accounts per person, watermarking, access log, timeout, Cloudflare. Then you decide whether to publish it.
Your top two, redesigned around who is actually buying. Waits on the Amohia Group decision.
The four automations, on Cloud Assess, built to transfer with the sale.
Redesign, direct booking, real prices, and the events and adventures made sellable.
Only once I understand it. Nothing scoped and nothing quoted until then.
No numbers in this document on purpose. Price is a conversation, not a page, and there is no lock-in and nothing hidden in it.
Last thing
Whatever you have written, notes and boxes both, comes to me when you hit the button. If you only got halfway, send it anyway. Half is more than I have now.